For many Cincinnatians, Newport on the Levee is a convenient place to shop, eat and be entertained. Situated on the banks of the Ohio River, the Levee is a popular destination for visitors all year long, drawing 3.5 million people annually. Summer, however, is its peak season. With plenty of programs and events, visitors of all ages come to Northern Kentucky to enjoy food, music and a view of the Cincinnati skyline.

One of its most popular summertime events is the Live at the Levee Concert Series. Kicking off on May 28 and running until Sept. 3, the series will host local favorites The Rusty Griswolds and Soul Pocket, among others. The concerts are free and run from 7 to 10 every Thursday night.

Live at the Levee is set in the Riverfront Plaza next to Newport Aquarium, which means that Downtown Cincinnati serves as the backdrop for the concerts. “It’s a great event because it’s for people of all ages,” says Marketing Director Christy Gloyd. “You can bring your kids down and it’s completely family-friendly, or you can have a date night.”

Halftime shows are planned for each concert, with entertainment ranging from magicians to audience-participation dance contests. Newport on the Levee has partnered with Cincinnati radio station 94.9 for their summer concert series, and morning show host and DJ Ray serves as the emcee for the halftime shows. The shows typically draw between 2,000 and 4,000 attendees.

Another popular summer program at Newport on the Levee is Triple Play. The promotion encourages Reds fans to come to the Levee for dinner, receive a pass for the Southbank Shuttle and then come back across the river after the game. “You can go to one of our restaurants and spend a certain amount of money and you can get dropped off at the bottom of the Reds stadium,” says Gloyd. “It’s just a fun incentive.” Parking costs $5 at Newport on the Levee, a lower price than is offered at many Downtown Cincinnati parking venues; the Triple Play promotion runs until Sept. 13.

Many of the restaurants at the Levee have their own events. “Brothers [Bar and Grill] will have a cover charge and drink specials,” Gloyd says. Several of the restaurants in the complex have outdoor patios facing the Cincinnati skyline, so the outdoor dining experience is a huge part of Newport on the Levee’s summer traffic.

While these summer events are going on, Newport on the Levee will be working hard to complete the second phase of its building project. Where a surface lot used to be will soon become a parking garage complete with electric car charging stations, as well as a hotel, apartments and more retail. An event plaza will connect Newport on the Levee with Aqua on the Levee, the new $80 million development. The goal is to have the parking garage completed by the end of the summer and, according to Gloyd, break ground on the hotel this summer.