In 2006, 28 percent of meeting planners nationwide were aware of Cincinnati as a convention destination. Two years later, the same blind study was repeated. Awareness had climbed to 43 percent.

Perhaps the multi-media, multi-million-dollar marketing campaign executed over those two years by The Cincinnati Convention and Visitors Bureau’s Julie Calvert had something to do with the jump.

Calvert, vice president of marketing and strategic development for the CVB since 2001, saw hotel bookings and positive media attention for Cincinnati increase under her leadership, and, among other awards, was named the American Marketing Association’s Cincinnati 2009 Nonprofit Marketer of the Year. In March, she took a new role: vice president of marketing at the Cincinnati USA Regional Tourism Network.

Created five years ago to promote the region as a whole, particularly for conventions and large-scale events, the RTN receives funding from both the Cincinnati CVB and the Northern Kentucky CVB. “Creating a position that has direct responsibilities and direct oversight just takes that partnership to the next level,” Calvert says. She looks forward to helping the organizations collaborate to promote the region with a unified message. “The more we can work together to promote that core asset and that core brand of Cincinnati USA is better for the region as a whole,” she says.

In her new role, Calvert plans to work with national and local media outlets to solicit positive stories about the region. “There’s not one organization charged with managing Cincinnati USA in terms of media,” she says. She also plans to continue to connect the RTN to “attraction partners” such as hotels and entertainment venues, creating partnerships and resources that will be a regional benefit.

Calvert is a graduate of Miami University and the University of Cincinnati’s College of Law. She is married to Christopher Calvert, and they have two young sons.