“For Sale” just isn’t enough these days. The real estate yard sign has morphed into a vast marketing and branding tool, with agents‚ photos, brochure boxes and specially made 5-foot swing posts.

Custom signs like a few seen here can cost an agent upwards of $300 each. But the average yard sign is between $30 and $60, says Braden Huenefeld, president and CEO of Dee Sign Co. of West Chester and Los Angeles. His company makes signs for 100,000 real estate offices nationwide.

“Everyone thinks their house is special. Everyone wants everything marketing-wise you can get,” Huenefeld says. “Realtors have to show their value as well.”

How does an agent decide how much “value” to plunk in your front yard? You be the judge. Cincy Business spotted these signs around town and broke them down by the numbers. (Sign prices are based on Dee Sign advertised costs, Realtor information and a hardware store.)
 

Drees Homes won the 2006 Orville Brown Award for Builder/Marketer of the Year at the Cincinnati SAM Awards. The awards are sponsored by the Home Builders Association of Greater Cincinnati. Drees also won SAM awards for its sales brochures, promotions, sign program and interior merchandising. Drees is headquartered in Fort Mitchell, but has operations in seven other states and Washington, D.C. Terry Sievers is its Midwest region president.

Midland Atlantic Properties has formed an acquisitions division, headed by Dave Wik, that will focus on grocery-anchored shopping centers in the Midwest. Also, Casey Ward has been promoted to senior vice president, while Dan Paxton and Michael Halonen have been named vice presidents. Kenwood-based Midland Atlantic specializes in retail development and tenant representation.

Mike Lowe, Tony Tiefenbach, Doug Whitten and Tim Schenke of CB Richard Ellis represented Neyer Properties Acquisitions in its $3.15 million sale of 11345 W. Century Circle in Springdale. The price equates to about $29.50 per square foot for the 106,040-square-foot warehouse. Vineyard Community Church in Cincinnati bought the property for therapeutic services and its student ministries.

Excalibur Development has unveiled model units in its 31-unit condo conversion of the original Walnut Hills High School at Victory Parkway and Ashland Avenue. The historic building was restored with public and private funding and is part of a multi-million dollar rejuvenation of the DeSales business district in East Walnut Hills. The condos are between 1,100 and 1,500 square feet, and priced between $170,000 and $240,000. Keith Glaser is president of Excalibur, which also developed DeSales Plaza.