Companies in every industry must maintain a balancing act between market trends, product management and innovation.

It seems like a simple task, but in a competitive market, a company’s immediate needs often force managers to overlook future sustainability.

“The biggest challenge businesses have is getting product out the door every day and that’s a battle,” says Gary Conley, CEO of TechSolve, a Cincinnati-based consulting firm that focuses on process innovation and quality management. “If you don’t make investments in innovation, your business will stagnate and die. There’s always a competitor that will take your place.”

While TechSolve’s website advertises the company as the “Bat Phone for Manufacturers,” the firm provides consultation for a broad range of sectors, both public and private. Past industries served include health care, small businesses, local government, defense industry and aviation.

Their diverse teams of experts have worked in their clients’ fields and understand the intricacies of a day-to-day operation.

“We obviously need people with backgrounds in specific industries, but the underlying principles they use when they visit facilities are the same,” says Conley.

The TechSolve team recently consulted Cleaning Technologies Group, a Cincinnati-based cleaning company that specializes in the manufacture of ultrasonic cleaning equipment. The experts helped Cleaning Technologies redesign some of their products by making them smaller, more flexible and easier to use. .

He cites global competition in manufacturing, and new health care laws as motives behind the shift towards consultation services. While manufacturers must search for streamlined operations, the Affordable Care Act has forced many hospitals to re-evaluate their own system.

TechSolve recently assisted Kettering Medical Center, TriHealth and Christ Hospitals with new workflow issues stemming from the Affordable Care Act.

Revaluating system processes even stretches to government, where municipalities and townships face shrinking populations, opposition to higher taxes and less support from state and federal government.

“A lot of people are in belt-tightening mode,” says Conley. “The economic downturn has motivated the public sector to find innovative and creative ways to save money.”

Founded in 1982 TechSolve continues to look at the future to help companies adapt in a rapidly changing environment. It’s a challenge that will remain for years to come.

“The more creative and innovative you can become in your own internal process, the more competitive you become,” says Conley. “That’s when you become really powerful.”